I am an assistant professor of Marketing at the Rotman School of Management at the University of Toronto. I am also a research fellow in the Behavioral Economics in Action at Rotman (BEAR) Center.

 

My research explores how the structure or framing of choices impacts consumers' judgments, decisions, and experiences. I investigate how choice environments affect key aspects of well-being: financial (spending/saving; risk-taking), mental and physical (emotional experiences; health and wellness), cognitive (technology and cognition; performance judgments), and collective (sustainable behavior; political decisions). 

 

I received a B.A. in Economics and Psychology at The College of New Jersey and a Ph.D. in Marketing at the Rady School of Management, UC San Diego.